Blizzard Leisure has named Jessica Martinez as its first VP, head of tradition as a part of its “ongoing initiative to create a extra numerous, equitable, and inclusive office tradition.
The transfer comes as Activision Blizzard makes an attempt to take care of a cultural disaster stemming from allegations of harassment towards senior figures, together with CEO Bobby Kotick.
Blizzard has additionally been rocked by that deluge of misconduct allegations firm, with then-president J. Allen Brack departing the corporate in 2021 shortly after the state of California sued Activision Blizzard for cultivating a “frat boy” office tradition.
Brack was changed by co-leaders within the type of Mike Ybarra and Jen Oneal, though the latter additionally departed Blizzard inside months — citing a want to “step out and discover how I can do extra to have video games and variety intersect.”
Quickly after, it was reported that Oneal’s departure was partly the results of a pay dispute that noticed her provided a smaller wage than her fellow co-lead, Mike Ybarra. A Wall Avenue Journal report additionally indicated Oneal had skilled harassment and discrimination throughout her time on the writer.
“I’ve been tokenized, marginalized, and discriminated towards,” she instructed Activision Blizzard’s authorized workforce within the electronic mail despatched final 12 months. “It was clear that the corporate would by no means prioritize our individuals the suitable manner.”
As the brand new VP, head of tradition, Martinez hopes to reform Blizzard and create a office the place “individuals at each degree can study, grown, and convey their most inventive selves to their work.”
In line with a submit on the Blizzard web site, Martinez will probably be particularly liable for rising and implementing the studio’s tradition technique, guaranteeing alignment throughout all groups and capabilities, and revamping studying and expertise improvement packages.
“While you create a people-first surroundings the place groups really feel secure, valued, and work collectively towards a shared goal, everybody thrives–the workers, the gamers, and the enterprise,” mentioned Martinez, who spent 14 years main technique, comms, operations and worker expertise on the Walt Disney Firm. “Making the values of our connections present up in what we do is how we carry humanity again to enterprise.”
Activision Blizzard at the moment stays underneath authorities investigation for its alleged cultural shortcomings. The corporate additionally lately instructed shareholders to vote down a request for an annual harassment report, and has been accused of threatening employees to forestall them discussing wages or cultural points.
The corporate can be being sued by New York Metropolis for painstakingly dashing right into a deal that might see Microsoft buy the Name of Responsibility writer for $68.7 billion.