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A Template For Responding To Requests For Proposal

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Many studios develop video games on behalf of publishers who entrust them with the duty of designing and growing a sport for one in all their franchises. Publishers begin by choosing an inventory of studios prone to develop this challenge and ship them an RFP, a request for proposal.

The reply to an RFP is completely different from a pitch deck. The aim of this publication is to share finest practices for making ready it accurately, rising your possibilities of being chosen by the writer and coming into into unique negotiations with the latter.

The content material of an RFP response doc

There is no such thing as a customary format, mannequin that everybody makes use of. The studios are due to this fact free to place no matter they need in it. The content material template that I give you is due to this fact primarily based on the very best practices that I’ve noticed amongst my purchasers.

1) Introduction

If there’s a half that should search to seduce, it’s this one. The introduction is meant to seduce a doable senior official who won’t learn the whole doc however who will need to make it possible for the RFP is in line with the franchise.

The few pages of the introduction ought to due to this fact solely embody just a few key factors that may search to exhibit that the sport challenge respects the primary traits of the franchise. As an possibility, you’ll be able to add a web page itemizing the primary options of the sport.

2) Advertising abstract

It’s a abstract desk that enables a advertising supervisor to place the sport challenge in relation to the market. The primary headings of this desk are as follows:

  • Style
  • sport world
  • Platform(s)
  • Sport mode(s) and variety of gamers
  • target market
  • Languages
  • USP (distinctive promoting level)
  • financial mannequin
  • Age ranking
  • Sport construction
  • Rendering
  • Digital camera sort(s)
  • Sort(s) of management
  • Essential actions of the participant.

3) A comparability with competing titles (elective)

Such a comparability takes a time to arrange, which is why it’s elective, however it’s fascinating as a result of it demonstrates that your studio is aware of the aggressive atmosphere of the sport that it’s required to develop on behalf of the writer.

4) Gameplay

On this half, all sport mechanics needs to be defined and illustrated. Art work should present what the participant will see on their display screen.

For video games with a powerful narrative dimension (action-adventure, motion, RPG, journey, and so forth.), I like to recommend growing a walkthrough describing the start of the sport. Certainly, the easy description of the sport mechanics doesn’t all the time make it doable to know what the participant will expertise. A walkthrough needs to be written like a novel. It may well additionally describe what the participant feels, thus making its studying extra thrilling. After all, a walkthrough should even be correctly illustrated.

5) Monetization technique

Immediately, we will not content material ourselves with proposing a sport idea with out proposing a monetization technique. The consultant of a serious freemium writer as soon as advised me that he was determined to search out that half of the sport tasks he acquired did not even point out monetization… though he saved saying that it solely publishes freemium video games.

As a reminder, a very good monetization technique doesn’t consist in defining what we are going to promote within the sport; it consists of explaining how the gaming expertise will converge gamers to spend cash on a free sport.

The monetization technique additionally describes retention mechanisms – brief and long run – and doable in-game viralization mechanisms.

6) Creative letter of intent

This part should present your inventive selections. If doable, it ought to embody illustrations of backgrounds, characters, and even menu screens.

If you do not have the time or assets to develop so many property, give you temper boards.

7) Technical selections

Checklist the technical options you intend to make use of: Sport engine, software program suites, but in addition challenge administration, and versioning software program.

In case you plan to make use of your individual sport engine, current its benefits, listing the video games utilizing it and add screenshots.

8) Presentation of your crew

This half is without doubt one of the most vital. It’s ineffective to current the very best sport challenge if you don’t reassure your interlocutor in your capability to hold it out.

Show the previous achievements of your studio however above all, individually current the important thing members of your crew. They’re those who will make your supply credible. Promote their accomplishments, together with at different studios.

9) Further content material (elective)

Immediately, many publishers are integrating further content material into the life cycle of their video games. It serves to retain gamers, preserve media curiosity and, ultimately, generate further income.

Submit an inventory of further content material to the writer. Your interlocutor could not embody it in his preliminary finances, nevertheless it permits him to exhibit that your sport challenge has potential on this space.

10) “Sport-as-a-service” dimension (elective)

In case your sport is a “dwell sport”, a sport designed to assist occasions, plan a piece solely devoted to this theme. Some publishers, for sure sport genres, place plenty of significance on this.

11) Price range

Current a comparatively detailed finances. At this stage, it’s ineffective to interrupt it down by month; simply give the general quantities by line of bills in addition to your estimate of the variety of man-days, by division (artwork, coding, and so forth.).

Lastly, don’t attempt to decrease the general finances within the hope of seducing the writer. Too low a finances will do you a disservice as a result of it’ll make you appear to be amateurs who’re unaware of the implications of full growth.

In conclusion …

Fellow editors, assist me enhance this abstract. Ship me your feedback or recommendations for enchancment ([email protected]) or share them as a remark to this publication.

My earlier publications:

Freemium video games – Let’s not overlook the fundamentals of excellent sport design FEATURED POST

Development mechanisms: Blessing or curse of recent action-adventure video games? FEATURED POST

Ubisoft publicizes that it’ll develop free-to-play triple-A video games: Has the French writer gone mad or visionary? FEATURED POST

Pascal Luban

Artistic director & sport designer, freelance

Photograph credit score: elnavegante